Notes from the field on how search engines actually evaluate sites — and what to change inside your CMS to compound rankings instead of bleed them.
A randomised field experiment found AI Overviews cut organic clicks 39.8%, and that the clicks you lost looked just like the ones you kept. What that changes about your content plan.
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Google gave us the number everyone asked for and withheld the one that pays the bills. How to join it to GA4, patch the Perplexity gap, and read the result.
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Migrations break AI citations in ways nothing on your post-launch checklist will catch. What to record before you touch anything, and when to check it afterwards.
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Content bloat is the highest-leverage cleanup on an established site. When to 301, when to 410 (gone), and when to leave a page alone — with a decision matrix and a workflow.
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Three questions, under a minute. What the Migration Risk Quiz actually measures, what the score means, and what to do with the result.
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A quick SEO-first comparison of the three most popular WordPress migration plugins — and which is least likely to silently break what search engines care about.
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A visual timeline of how search ranking has shifted from keywords and directories to entities, AI overviews, and machine-readable visibility.
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