AI SEO: Get Your Site Retrieved, Cited, and Named by AI Search

Search is splitting into two channels. Alongside Google's blue links, a growing share of answers now come from AI assistants — ChatGPT, Perplexity, Gemini, and Google's own AI Overviews — that retrieve a handful of pages and synthesise a reply, citing the passages they used.

Generative engine optimisation (GEO) is the practice of making your pages the ones those engines quote. It rewards the same foundation as classic SEO — clean crawl paths, machine-readable structure, genuinely useful content — but optimises for passage extraction and entity recognition rather than ranking position. Crucially, it's the first channel where domain authority barely decides the outcome, which makes it the rare place a small site can outrun a big one. These guides show you how.