Is it normal to lose traffic after a website migration?

Some loss is normal. Drops of 10 to 30 percent for 2 to 6 weeks can be expected depending on migration scope.

How long does it take to recover SEO traffic after a site migration?

Well-executed migrations often see partial recovery in 2 to 4 weeks and stabilization in 2 to 6 months. Botched or complex migrations can take 12 to 18 months, and some never fully recover.

Why did my organic traffic drop after migrating to a new domain?

Common causes include missing or wrong-type 301 redirects, canonicals pointing to the old domain, sitemap or indexation issues, and content changes that reduced relevance.

How do I fix a traffic drop after a website redesign?

Audit redirects, canonicals, robots and noindex directives, sitemaps, and internal linking changes from the redesign. Compare top URLs pre and post migration for content and structure changes.

What are the most common SEO mistakes during site migration?

Common mistakes are missing redirects, using 302 instead of 301, redirect chains, canonicals pointing to old domains, carried-over noindex directives from staging, outdated sitemaps, and rewriting high-traffic pages.

Can a site migration permanently damage SEO?

Yes. If the new site reduces content, weakens internal linking, targets different intents, or loses backlinks, the site may not regain previous visibility even after technical fixes.

Traffic Drop After Migration: Causes, Diagnosis, and Recovery

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