Shakur Abdirahman
Technical SEO Specialist · Founder of Krawl
I've spent the last several years working both inside marketing agencies and directly with brands on technical SEO. After enough engagements, the same pattern kept showing up: a real disconnect between what consultants recommend and what actually gets shipped. Audits would pile up. Implementation lagged. Recommendations would sit in a deck for months while rankings drifted.
Krawl exists to close that gap. I work the same way on every project — directly in production, not in a slide deck.
How I Work
I'm a hands-on Technical SEO specialist who implements inside WordPress and Shopify environments. No audits without execution. No recommendations without someone to carry them out. I log in, fix the issue, test it, and measure the result.
What I Specialise In
- 301 redirect migrations — page-to-page mapping at scale, no homepage redirects, no equity loss.
- Crawl & indexation cleanup — duplicate removal, canonical correction, sitemap architecture.
- Core Web Vitals & PageSpeed — render-blocking removal, asset restructuring, plugin replacement with lean code.
- Schema & structured data — JSON-LD mapped to CMS fields, scalable and maintainable, not hardcoded snippets.
- AI search optimisation — ChatGPT visibility, AI Overviews, GEO/AEO, featured snippet architecture.
Technical Stack
WordPress (custom themes, Kadence, WooCommerce), Shopify (Liquid, app bloat removal), PHP, Python, HTML, CSS, DNS & domain migrations, Google Search Console, Screaming Frog, PageSpeed Insights.
Where I've Worked
I've worked across medical, legal, e-commerce, and multi-brand businesses — including a 500-page medical group, a multi-country e-commerce brand, and enterprise SaaS platforms. The focus is always the same: preserve and compound SEO authority while tying improvements to measurable revenue outcomes.
You can see specific outcomes on the case studies page.
Open Tooling
My public GitHub has the tooling and automation systems I've built. If you want to see how I think about problems before we speak, it's worth a look.
Need someone who owns the implementation?
If you need someone who actually owns the implementation — not just the recommendation — that's exactly what I do.